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We help our clients to better understand the African consumer using technology and AI
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Actionable insights to advance your market research initiatives
Audience Segmentation
Provide your target customer persona / audience and our technology helps find and segment your audience with precision
Polls and Surveys
Easily design comprehensive polls and surveys.
Field based data
Easily deploy agents to the nooks and crannies of the African market to get data that never existed
Market your brand digitally.
We have really unique insights into the African consumer that you wont find anywhere else
We help you understand the markets you are trying to scale in
We were able to scale our efforts in Western Africa thanks to Approxima. Their insights were really helpful and enabled us make important product updates
Chan H, Kozen Enterprises
Approxima helped deploy over 2000 boots on ground to help with an important product distribution effort
Kevin Y, Sunmi
Approxima helped us penetrate a difficult market by carrying our proper research and optimizing our campaigns using data
Evans L, Tianyu